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Friday, April 5

All The Single Ladies



What do women want in regards to the housing market? More often than not, a gargantuan walk-in closet and endless interior design possibilities would satisfy most women. 

An article titled How single women- and what they want - are shaping the new housing market in The 
Globe and Mail outline this trend in more detail. What is particularly interesting to note is that on the whole, single women are expecting more features and amenities for their home and approximately one-third of all condo sales in Canadian cities have been made by women in their 20s.

What used to be a niche market is one that is the fastest growing, and according to a Royal Bank of Canada poll that was released last May, women are 49% more likely to purchase their first home home in the next two years compared to men at 35%. According to that same study performed by The Globe and Mail, here is a quick list of what women are looking for in their new home:

  • A better location will trump square footage: Neighbourhoods that are more established generally have more amenities, have a great walkability and feel safer. Gyms in particular are of high interest.
  • Security present: Closely related to the last point, having a place that is well-lit with a concierge add to the wanted need to feel safer.
  • Closet space: An unspoken given. Bigger is better!
  • Design options: The home must have a unified theme that looks great over all but does not overlook the finer details.

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